Marketing Green Built and High Performance Homes: Green Built Alliance Fall 2023 Workshop

Consumers want green-built and high-performance features in a home. They rely on builders and other industry professionals to provide factual information that helps them make informed decisions. Clients often assume green features cost more and it is the builder’s job to guide them to a value-added decision.

Participants will leave this course with the ability to:

• Recognize basic green-building and high-performance homes programs and process
• Understand what consumers want
• Understand how to market green buildings and high-performance homes
• Access information, facts and value on home features
• Recognize features and available remarks on local MLS
• Create a marketing team for advertising green buildings and high-performance homes
• Recognize methods to improve working with appraisers
• Take action and share value of green buildings and high-performance homes

This course has been approved as a two-hour elective course eligible for continuing-education credit through the North Carolina Licensing Board for General Contractors, and is eligible for Learning Units through the American Institute of Architects. The hours additionally apply toward Green Built Alliance’s Regenerative Professional Accreditation. The class may also meet continuing-education criteria for other organizations; please email danny@greenbuilt.org with questions related to qualifying for continuing education.

Instructor bio: 

Mary Love is the broker-in-charge for her real estate company, Love The Green, as well as her property management company, Town Mountain Properties. She is also president of Mary Love Consulting Firm. Mary has been living and teaching the green life for so long that she is affectionately called the “Grandmother of Green.”

Mary is an education enthusiast. She has a master’s degree in administration and supervision and a master’s degree in environmental science. She has been certified in the following areas: Home Energy Star Rater, Building Professional Institute Rater, System Visions Rater, NC Green Homes Rater, National Association of Realtors GREEN, ECO Agent and Build Green Real Estate Agent.

Mary has worked as a real estate and green consultant with organizations such as Land of Sky Realtors Association, Asheville Home Builders Associations, Green Built Alliance, Asheville Habitat For Humanity, Mountain Housing Opportunities, Hendersonville Housing Authority, Asheville City and Asheville Buncombe Community Christian Ministry. She has helped create certification programs and workshops, as well as the sustainable building project Prospect Terrace and the weatherization of the Veteran Restoration Quarters.

In 2016, Mary received the National Association Realtors Evergreen Award. She is a sought-out expert for her knowledge in both the green building and real estate industry. She has been featured in the National Association of Home Builders Women’s magazine, National Association of Realtors GREEN newsletters and Asheville City Work Place Challenge.